Steven Madden announces new license agreement for handbags

26/07/2005
Steven Madden, Ltd. has announced that it has signed a new license agreement with Daniel M. Friedman & Associates, Inc. to design, manufacture, and distribute Steve Madden branded handbags, belts, and related accessories in the United States.
The license will include fashion handbags, belts and small leather goods under the Steve Madden and Steven by Steve Madden brands. The new products will add to the existing lines of licensed merchandise which currently include eyewear, belts, outerwear and hosiery, and is aimed at complementing the company's core footwear category.

Daniel M. Friedman & Associates is a manufactures and distributes brand name fashion handbags and accessories and offers a tested and successful business model. The company is a longtime partner of Steven Madden, Ltd. and has been the licensee for Steve Madden belts for approximately six years. The company also holds accessory licenses for Betsey Johnson, JLo by Jennifer Lopez, and Ellen Tracy, among other premier brands.