Limoges workshop now repairing nearly 10,000 pairs a year for JM Weston
High-end footwear brand JM Weston is celebrating 80 years of producing its Mocassin 180 shoe.
The company has said it had always set out to produce footwear that would last for generations and has insisted that the quality, the construction and the repairability of this classic moccasin make it “the most faithful expression” of that principle.
Goodyear welting construction means each pair of 180s can be re-soled several times in the course of its life. JM Weston has hailed this as a way of renewing rather than replacing the shoes and, thus, of extending their useful life.
The company said the repair workshop it runs at its headquarters in Limoges is one-of-a-kind in France. The artisans who work there are now “breathing new life” into almost 10,000 pairs of shoes and boots each year.
Each repaired product goes through the different stages of production with exactly the same attention to detail with which the company constructed the products in the first place so that they come through the repair process as good as new.
“This is a circular-economy initiative that allows our designs to keep telling their story, step by step,” the footwear manufacturer said.
Image shows a reconditioned Mocassin 180.
Credit: JM Weston.
