Antonio Banderas helps Loewe celebrate 180 years
Actor Antonio Banderas has taken part in a project to celebrate an important anniversary for Spanish leathergoods brand Loewe.
Loewe took its name from German entrepreneur Enrique Loewe Roessberg arrived in Madrid and acquired an artisan leathergoods workshop in 1872. However, the company dates its origins to 1846, the year in which a group of local artisans set the workshop up.
This makes Loewe the second-oldest leathergoods brand in the world today; Delvaux was founded in Belgium (before it was called Belgium) in 1829.
To celebrate its 180th anniversary, the brand asked Antonio Banderas to narrate a short, animated film in which it celebrates the way the “intimate knowledge of leather” that those original artisans had shaped the workshop’s fortunes.
“What has endured,” Antonio Banderas says of Loewe at the end of the film, “is the persistence of the idea that artisanship can be art and imagination can be a tool.”
