Half of McQueen stores will close before the end of 2026
The McQueen brand will close 50% of its stores worldwide in the course of 2026. This message was part of the long presentation that the chief executive of parent group Kering, Luca De Meo, made at a capital markets day in Florence in mid-April.
He devoted part of the presentation to all of the group’s brands, outlining what “the next chapter” for each one will entail. When it came to McQueen, he said the brand’s edge had been diluted and that it had “drifted away from its core DNA”.
Kering reports McQueen’s results as part of a group it refers to as “other brands”. In its full-year results for 2025, it said these brands had brought in €2.9 billion, down by 10% year on year. It said losses at McQueen had “weighed on profitability, despite ongoing deep restructuring efforts”.
Mr De Meo confirmed that by the end of 2026 McQueen will have 50% fewer stores than it had at the end of 2025. The total number of stores the brand has worldwide is around 130, including 22 in China.
The Kering chief executive described this as “right-sizing” the number of stores the brand has. He said the group wanted to the London-based brand to “reconnect with its essence”. He added that this should include leathergoods and shoes also reflecting “the bold McQueen identity and its uncompromising spirit”.
