Italian brands will need 75,000 new workers by 2028, Prada CEO says
The chief executive of luxury brand Prada, Andrea Guerra, has said industrial artisan skills are the keystone of Made In Italy.
Speaking to business newspaper Il Sole 24 Ore, Mr Guerra claimed that by 2028, Italy’s luxury goods sector will need 75,000 workers and that, at current levels, companies will only be able to call on half that number.
Asked what he would do to bridge the gap, the Prada chief executive said: “I see in young people a desire to have a different, better life, a life in which they feel less cut off. It’s up to us to create working conditions that can offer them this.”
Mr Guerra explained that companies involved in making high-end products must show young people that the work their craftspeople do is about much more than assembling parts. “It is about being part of a team,” he said, “a group in which they will find a whole set of different attitudes. It is about working in an environment in which the thing that is of greatest value is the human touch, human ingenuity.”
