Dr Martens shifts to consumer-focused GM structure
Dr Martens has announced a strategic restructuring, adopting a General Manager model for its key markets and forming a new Executive Team to accelerate strategy execution.
The market-level structure is designed to bring decision-making closer to consumers. Internal promotions include Nick Duff as UK GM, Nathalie Schneider as France GM, Kristin Staeren as DACH GM, and Giorgio Trevisan as Italy GM. Yoichi Oikawa joins as Japan GM, while Paul Zadoff continues as President of Americas.
These six markets represent over 80% of the company’s global revenue.
CEO Ije Nwokorie will lead the newly formed Executive Team, which includes Giles Wilson (CFO), Carla Murphy (chief brand officer), Anna Duffiet (interim COO), Mike Stopforth (chief commercial officer), Paul Zadoff, Bridget Jolliffe (chief people officer) and Katherine Bellau (chief legal officer and company secretary). All Market GMs will report to the chief commercial officer, aiming for a more cohesive global commercial strategy.
Nwokorie said the restructuring reflects a shift to a consumer-first approach and positions the company to scale its business in the coming years.
