First Lady continues her support of LVMH initiative

01/04/2026
First Lady continues her support of LVMH initiative

The First Lady of France, Brigitte Macron, formally opened a new campus of an employment initiative in the centre of Bordeaux on March 31.

This initiative, LIVE (L’Institut des Vocations pour l’Emploi), launched in 2019, with Brigitte Macron as its president and co-founder, with luxury group LVMH. The Bordeaux opening takes the total number of LIVE campuses to seven. There are other sites in Marseille, Reims, Le Havre, Roubaix, Valence and at Clichy-sous-Bois.

These facilities help people over the age of 25 who have been out of work for a year or more. LIVE offers them a platform for enhancing their skills, restoring their self-confidence and building a new career.

LVMH said the Bordeaux campus would provide this support to two cohorts of 50 or 60 people per year, taking the total number of places available through the programme to 700 per year.

Image shows (left to right): LVMH director of image and environment, Antoine Arnault; France’s First Lady, Brigitte Macron; and LVMH chief human resources officer, Maud Alvarez-Pereyre.

Credit: LVMH