Record year for Adidas
German sportswear brand Adidas has reported 13% growth in 2025, with record revenues of €24.8 billion.
It noted double-digit growth in all markets and channels, and operating profit up 54%.
Adidas CEO Bjørn Gulden said: “Double-digit growth in the fourth quarter despite all the external turbulence, and more than doubling our operating profit in the quarter made the year end very well.
“Our markets have been very good at managing that the right product in the right amount has been sold in their markets and that we have managed to keep full-price sell-throughs high and discounts under control.”
For this year, it anticipates tariffs and exchange rates to cost around €400 million but forecasts it will add another €2 billion to sales.
Image: Adidas Originals teams up with Edison Chen’s CLOT and BAPE for a redesign of the Superstar sneaker, featuring an off-white leather upper
