Middle East: Kering announces second edition of start-up competition
Luxury group Kering is once again working with the Saudi Fashion Commission to run a competition, the Kering Generation Award, for fashion start-ups in the Middle East.
This follows an inaugural edition in 2025, which attracted more than 500 applicants.
Kering said the themes for this year’s competition would be “key challenges in sustainable fashion”. It explained that it hoped this year’s cohort of applicants would explore areas such as regenerative materials, clean production, circular design, nature and animal welfare, as well as consumer awareness and cultural engagement.
Selected start-ups will a trip to Paris to visit to Kering headquarters, and the Change Now innovation summit in 2026.
They will have three months’ mentorship and a six-month residency at The Garage incubator in Riyadh.
