Burberry reports improved Q3 trading momentum

21/01/2026
Burberry reports improved Q3 trading momentum
Burberry reported improved trading momentum in the 13 weeks to December 27, with comparable retail sales rising 3% year on year as its Burberry Forward strategy delivered sequential improvement and higher quality revenue.

Retail revenue reached £665 million (€778 million), up 1% at reported exchange rates and 3% at constant exchange rates. The company said the performance reflected a shorter and less aggressive markdown period and continued strength in core outerwear, with momentum extending into accessories and ready-to-wear.

Comparable sales in Greater China increased by 6%, supported by double-digit growth in Gen Z customers. Asia Pacific rose 5%, led by a rebound in South Korea, while the Americas grew 2%. Sales in EMEIA were flat, with local demand offsetting weaker tourist spending.

Chief executive officer Joshua Schulman, said customer response to Timeless British Luxury campaigns and experiential activations had reinforced confidence in the group’s direction as it approaches its 170th anniversary.

Burberry said it expects adjusted operating profit for FY26 to be in line with consensus forecasts.