Japan celebration for Loewe
Leathergoods brand Loewe has underlined its “deep and enduring relationship with Japan” by opening a new flagship store in the Ginza district of Tokyo. The new store is the second-biggest the brand has anywhere in the world.
Loewe’s presence in Japan dates to 1973 when it opened a boutique in the the Nihombashi Mitsukoshi department store in Tokyo; this was the brand’s first store outside Spain. Now, with the new flagship store in Ginza, it has 46 stores in Japan.
The brand launched a series of events on January 9 to mark the opening. It has also worked with Kyoto-based ceramic studio Suna Fujita to create a special capsule collection.
Suna Fujita founders, Shohei Fujita and Chisato Yamano, have applied their creativity to products that include a special ‘hammock’ bag, a shearling coat and a jacket with cherry blossom motifs.
This special collection also includes new versions of Loewe’s Amazona and Basket bags, as well as a range of small leathergoods.
