Leathergoods start-up’s ‘remarkable’ rise towards a value of €1 billion
French business daily Les Échos has taken an admiring glance at start-up leathergoods brand Polène.
The newspaper has estimated the handbag brand’s value to be “close to €1 billion”, calling this a remarkable figure for a company that launched in 2016.
It described Polène as a Digital Native Vertical Brand (DNVB), one that launched on the internet for, initially, online customers only.
It took until 2021 for Polène to open its first store, on the Rue de Richelieu in Paris. Now it also has a second flagship store on the French capital’s Champs-Élysées and an in-store boutique at the Bon Marché department store on the city’s Rue de Sèvres.
International expansion has followed, with stores opening in the last two years in Beijing, London, New York, Tokyo, Seoul and Hamburg.
Les Échos said Polène had made a great success of offering customers “accessible luxury”, with its bags costing between €380 and €520.
Image shows Polène’s store on London’s Regent Street.
