Struggle continues for plant-based meat alternatives
Plant-based meat alternative brand Beyond Meat has reported revenues of $213.9 million in the first nine months of 2025, a fall of 14.4% year on year.
The California-based company said its revenues for the third quarter, the months of July, August and September, were $70.2 million, down by 13.3% compared to the same quarter last year. The summer months are usually peak cook-out season in the US.
Figures from the company indicate a loss from operations in the third quarter of 2025 of $112.3 million. In the same quarter last year, it posted a loss of $30.9 million. Beyond Meat said its losses had gone up because of an increase in operating expenses and “weak category demand”.
Founder, Ethan Brown, launched Beyond Meat in 2009 and is still the company’s chief executive. High-profile investors in the company and ambassadors for the brand include Jessica Chastain, Shaquille O’Neal, Bill Gates and Leonardo di Caprio.
Earlier this year, the chief executive of another plant-based meat-alternative brand, Impossible Foods’ Peter McGuinness, told the Wall Street Journal that US retail sales of plant-based meat-alternative products had been falling for ithe last three years and were likely to fall again in 2025.
Mr McGuinness said his company was considering adding meat to its burgers to increase sales.
