A different kind of vehicle for Aston Martin leather
Leather sourced from the collections that automotive company Aston Martin sources for its luxury cars will soon be in use in a different kind of vehicle, a baby-stroller called the Egg3.
The two UK-based brands joined forces to develop a collection of three different strollers, which use Aston Martin car interior leather on the handle.
Egg3’s parent company, BabyStyle, put the prams on show at the Kind+Jugend exhibition in Cologne in September. It has now confirmed that the high-end strollers will go on sale in December.
It said using leather from Aston Martin’s own automotive supply chain was part of a whole range of “meticulously crafted detail” in the products.
The strollers will be available in three colours: racing lime green, dark grey and light grey. The last of these will have leather in a tone that Aston Martin calls ‘bitter chocolate’ on the handle. The other two will have black leather.
Founder of BabyStyle, Andy Crane, said: “Retailers and parents have often described Egg as the Aston Martin of the stroller world, so in many ways, this partnership feels like a natural evolution. Both Aston Martin and Egg are driven by design, precision and a deep-rooted respect for craftsmanship.”
Aston Martin’s director of brand diversification, Stefano Saporetti, described the strollers as a means of bringing “our passion for exceptional design, meticulous craftsmanship and engineering excellence to products that enhance every aspect of a luxury lifestyle”.
He said the baby strollers are “a testament to the pursuit of performance and beauty, no matter the journey”.
