Market Intelligence: The role of quality, design, brand strength and pricing
We published the latest issue of our Market Intelligence newsletter on September 16, leading with a summary of the reasons why the mood in the market is low.
The ongoing tensions between the US and China continue to weigh heavily on many value chains and many companies are responding with caution and are postponing investment decisions.
Demand for leather products is weak and leather manufacturing is under strain.
But there are a few positive reports and Market Intelligence says these are coming from brands that manage to strike “the right balance of quality, classic design, brand strength and reasonable pricing”.
Companies that are able to include these aspects in their offerings of shoes, bags and other products are making a more positive impression on the market, it says, even if it also warns that “the number of winners remains small”.
Image: Pikolinos/Micam.
