Footwear brand Ecco has introduced a resale initiative, Ecco PreLoved, in Germany.

The programme allows consumers to trade in pre-owned Ecco shoes and bags at selected stores in exchange for a voucher towards a new purchase.

Collected items will be professionally cleaned, repaired and prepared for resale, extending their lifespan and reducing waste. Ecco said the initiative reflects its commitment to celebrating craftsmanship and giving products “more than one life”.

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