Seoul is the launch city for Maybach’s new showcase format
High-end automotive company Maybach, part of Mercedes-Benz, has opened a new brand centre in Seoul.
The site, in the South Korean capital’s Gangnam district, is on five floors, with a total area of nearly 2,800 square-metres.
One of the floors is home to a studio dedicated to helping customers make customisation choices for bespoke vehicles. Branded Maybach accessories, including leathergoods, are also on offer at the site.
Maybach first opened a facility of this kind in 2022, choosing Shanghai as the location for a workshop in which to showcase its customer offering. Following this, exclusive Maybach lounges opened in New York and Vienna.
“Now,” the company has said, “there is another dedicated format and space showcasing how Maybach continues to innovate by combining tradition with visionary concepts to meet future demands.”
