Harrods opportunity for leathergoods brand
London-based leathergoods brand Swaine is to open a dedicated space in the city’s Harrods department store at the end of June. It said this would mark a significant milestone in a retail expansion programme.
The Swaine shop-in-shop will be in the Harrods menswear designer collections room. There, it will present “a curated edit” of signature products, each handmade using traditional techniques in the UK.
Styles on offer include the New Bond Attaché and Whitehall briefcases in Jaguar green and black ostrich. Swaine’s, Kensington briefcase is available in black and cognac, and the Mayfair briefcase is available in a colour the brand calls Havana.
“Opening at Harrods is an exciting milestone for Swaine and a continuation of our strategy to re-establish the brand across globally respected luxury destinations,” said Swaine’s chief executive, Carine de Koenigswarter.
Harrods’ buying manager, Yasmin Mehmet, said the department store was delighted to include Swaine among the brands on offer in its men’s designer collections room. “With its rich British heritage and dedication to craftsmanship, the brand is a natural addition for our customers, who appreciate timeless style and enduring quality,” she said.
Swaine has a flagship store on London’s New Bond Street and a smaller boutique in the nearby Burlington Arcade.
The brand was acquired by French holding company Chargeurs in 2021. The parent company went on to acquire The Cambridge Satchel Company in 2022. Both brands, Swaine and The Cambridge Satchel Company, now make up the Swaine Group.
