Coach challenges designers to view bags in a new way

10/06/2025

3D design software producer CLO Virtual Fashion and leathergoods group Tapestry have challenged designers to "reimagine" Coach handbags through digital innovation. 

The Handbag Edit contest has been inspired by Coach Play stores - spaces designed for co-creation, community building and fun, reflecting the brand's commitment to fostering connections with Gen Z consumers.

Participants are invited to create a digital capsule collection for a Coach Play store using CLO, including at least one handbag, which can be complemented by bag charms and garments.

Contestants will be provided with Coach brand standards and a colour palette to guide their creations, with the winner taking a $2,500 cash prize.