Double figure Q2 growth for Birkenstock
Footwear brand Birkenstock has raised its full-year revenue outlook after reporting a 19% year-on-year increase in revenue for the fiscal second quarter ended March 31, 2025, to €574 million.
Growth was driven by double-digit unit sales, higher average selling prices, and strong performance across both wholesale and direct-to-consumer channels.
Closed-toe shoes outpaced sandals in growth, supporting the increase in average selling price. Wholesale revenue rose 19%, while DTC also grew 19%, backed by strong digital and retail sales. The company added six new owned stores, bringing the global total to 77.
Regionally, revenue rose 23% in the Americas, 12% in EMEA, and 30% in APAC. Birkenstock said it continues to invest in physical retail, including new stores in Nashville, London, Paris, and three APAC locations.
