Donatella passes the creative reins at Versace

13/03/2025
Donatella passes the creative reins at Versace

Donatella Versace, who has led the fashion house as chief creative officer for nearly 30 years, is stepping aside and will assume the role of chief brand ambassador, supporting its philanthropic and charitable endeavours.

Dario Vitale, formerly Miu Miu’s design and image director, will take her place as creative lead.

John Idol, CEO of Versace owner Capri Holdings, said: “Today’s announcements were part of a thoughtful succession plan for Versace. Since 1997, Donatella has led the creative vision for the House of Versace and played an integral role in the company’s global success.”

Donatella Versace said: “I am thrilled that Dario Vitale will be joining us, and excited to see Versace through new eyes. I want to thank my incredible design team and all the employees at Versace that I have had the privilege of working with for over three decades. It has been the greatest honour of my life to carry on my brother Gianni’s legacy. He was the true genius, but I hope I have some of his spirit and tenacity.”

Mr Vitale added:  I want to express my sincere thank you to Donatella for her trust in me, and for her tireless dedication to the extraordinary brand that Versace is today. It is a privilege to contribute to the future growth of Versace and its global impact through my vision, expertise and dedication.”