Third edition of Italian craftsmanship awards launched by LVMH
For the third time, luxury group LVMH is running a competition aimed at preserving and promoting the savoir-faire and “artisanal excellence” of Made In Italy.
It launched the third edition of its Maestri d’Eccellenza Awards in Milan on February 27, in partnership with Italian industry groups Confartigianato Imprese and the Camera Nazionale della Moda Italiana.
LVMH said the competition confirms its commitment to preserving craftsmanship in Italy and pointed out that its brands employ more than 7,000 artisans in the country.
Artisans have until May 31 to apply for one of this year’s awards. There are three categories and LVMH will select three finalists for each.
Each artisan or company can apply for only one of the three categories. The winners in each category will receive €10,000 to reinvest in their business, media exposure and mentoring sessions.
The three categories are Maestro Artigiano d’Eccellenza, for professionals and businesses with at least 10 years’ experience, Maestro Emergente Artigiano d’Eccellenza, for those established less than 10 years ago, and Maestro dell’Innovazione d’Eccellenza, for professionals and businesses that have distinguished themselves through the ability to innovate, preserving traditional skills and knowledge while “reinterpreting them in a modern way”.
