‘Resilience’ the key word for 99th Micam
Around 850 companies – half of them Italian – are presenting autumn-winter 25-26 footwear collections at the 99th edition of Micam in Milan (February 23 to 25).
This event’s theme is “game changers”, representing the footwear industry’s ability to “face change with courage while maintaining a strong bond with tradition”.
“The world of footwear is complex; it always requires new professionals, a visionary approach to the supply chain, creativity in inventing new styles, and a deep respect for a history of excellence,” said Giovanna Ceolini, president of Micam and shoemakers’ association Assocalzaturifici.
“2024 ended with a decline in exports (-8.4% in value) and turnover (-9.4%), along with a drop in production. However, forecasts indicate a gradual market improvement by the end of the year, with recovery prospects driven by the industry's capacity for innovation and resilience.”
The show is preparing for its 100th edition this September.
Giorgio Possagno, CEO of Micam, said: “Through important investments planned in our industrial strategy, we aim to strengthen our positioning as the premier event that guarantees new commercial opportunities for our exhibitors. A new project will be unveiled in the coming months, designed to enhance the identity and centrality of the event.”
Image: Giovanna Ceolini with Federico Brugnoli and Filippo Santoro of consultancy Spin360 at the opening event
