Maje launches upcycled handbag capsule

10/02/2025
Maje launches upcycled handbag capsule
French fashion brand Maje is expanding its sustainability efforts with a new capsule handbag collection made from upcycled leather. In collaboration with Adapta, a French start-up specialising in deadstock leather, the SMCP-owned label has reimagined three of its signature fringed designs—the Miss M, M Bag, and Mini M Bag.

Produced in Italy in a limited run of 100 pieces per style, the collection will be available from mid-March on Maje’s e-commerce platforms in Europe and the U.S., as well as select boutiques. Prices will range from €275 to €335.

Founded in 1998 by Judith Milgrom, Maje operates 640 stores worldwide and reported €462.5 million in revenue in 2023, maintaining stable sales compared to the previous year.