Europeans set to eat less beef

09/01/2025
The European Commission’s agricultural outlook, published annually, has projected beef production will fall by 450,000 tonnes to 6.3 million tonnes by 2035 – 7% less than the average in 2022-2024.

The EU cow herd is set to decrease by 2.9 million head over this period.

EU beef consumption decreased in 2024 because of tight EU supply, high prices and a growing negative perception due to sustainability concerns, according to the report. 

This is likely to continue and, as a result, by 2035 per capita beef consumption may drop from 9.8 kg per year to 9.2 kg per year (-6%).

EU exports of live animals are expected to decline by 3.2% per year between 2022 and 2035 due to increased competition, less animals available for exports, and concerns about animal welfare in long-distance transport. However, EU meat exports could grow 1% per year to 2035, mainly due to demand from trade partners and a partial substitution of live exports for meat.