Wolverine Worldwide launches new Innovation Hub - leatherbiz: Leading Leatherbiz

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Wolverine Worldwide launches new Innovation Hub

15/11/2024
Wolverine Worldwide launches new Innovation Hub
Wolverine World Wide, the parent company of Merrell, Saucony, Wolverine, and Sweaty Betty, has opened a new 11,000-square-foot global Innovation Hub in downtown Boston. This facility will serve as a base for the company’s design and product teams, including members from Saucony’s design, development, and merchandising departments.

CEO Chris Hufnagel remarked, "Boston offers exceptional design and footwear talent. This new hub will enable us to drive innovation and further transform Wolverine Worldwide into a consumer-focused builder of global brands."

This opening is part of Wolverine’s recent global expansion, which includes new office spaces in Zhuhai, China, and Hong Kong, as well as a relocated Sweaty Betty office in London. The company is also renovating its global headquarters in Michigan, with new spaces for Merrell and Saucony set to open by Spring 2025.

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