Influencers boost global visibility at Lineapelle - leatherbiz: Leadin Leatherbiz

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Influencers boost global visibility at Lineapelle

26/09/2024
Influencers boost global visibility at Lineapelle
A group of social media influencers and members of the media recently travelled to Italy to cover Lineapelle, one of the leather industry's leading trade shows. The purpose of the trip was to boost global visibility of the event, with influencers sharing their experiences and reaching over 3.8 million industry professionals, retailers, and consumers.

During the excursion, participants visited several key sites, including an ancient tannery discovered in the ruins of Pompeii, dating back to 70 AD. They also toured the Italian Leather Research Institute and the modern-day tannery Russo di Casandrino S.P.A., showcasing the remarkable continuity between ancient tanning methods and today’s high-tech, environmentally friendly processes.

Lineapelle, known for its vast scale, gathers top companies and experts to address industry challenges and set future trends. Influencers such as Volkan Yilmaz (Tanner Leatherstein), Yusuf Osman, Ben Geisler, Kyle Gross, Lauren Fix, Al Vazquez, and the team behind "Is it Leather?" attended, sharing engaging stories that amplified the event's global coverage.

The content produced by these influencers played a crucial role in highlighting the latest innovations in leather production, showcasing the industry's advancements and sustainable practices.

Related stories:

Tanner Leatherstein joins Stow as partner 25/07/2025
Lineapelle concludes in Milan 27/02/2025

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