Loake introduces digital product passports
British leather shoe brand Loake has partnered with Buyerdock to introduce digital product passports (DPP) across its entire range.
In preparation for new EU regulations, aimed at improving product transparency and sustainability, these regulations will require companies to provide detailed information on the origin, materials, and environmental impact of their products. Loake's DPPs will include this information, accessible via QR codes on each item.
By 2026, the EU mandates that every textile product sold within its borders must possess such a passport, accessible via a scannable QR code, NFC chip, or tag
Ian Smith, Loake's Sustainability Manager, stated, "This initiative aligns with our values of quality, craftsmanship, and transparency, and we believe it will enhance the customer experience while ensuring we remain compliant with EU regulations."
