Footwear brand celebrates Paris liberation anniversary

27/08/2024
Footwear brand celebrates Paris liberation anniversary

High-end footwear brand JM Weston has marked the eightieth anniversary of the liberation of Paris by sharing a vintage photo of crowds outside its boutique on the city’s Champs-Élysées.

Paris was liberated on August 25, 1944, and crowds flocked into the streets of the French capital to celebrate.

JM Weston said its store on the Champs-Élysées, one of the earliest shops to open on the famous avenue when it first opened its doors in 1932, was one of the places that “pulsed with the rhythm of liberation”.

It said it wanted to honour the past by “marching forward with elegance”.