Expansion into women’s lifestyle for Tumi
High-end luggage and bag brand Tumi has launched a new collection called Voyageur Leather, which it says is a new iteration of one of its most loved collections.
South Korean television and film star Mun Ka Young is helping Tumi launch the collections. The brand said its campaign would “transport viewers onto the streets of Seoul for a day in her life, with Tumi by her side”.
The brand says it has used “high-quality, rich leather” for this new version of Voyageur. The collection includes backpacks, totes, shoulder bags and crossbodies. Brand-new to the collection is the Mini Train Case Crossbody body bag, which comes in three sizes.
Speaking of the campaign and the new collections, Tumi’s creative director, Víctor Sanz, said: “We are expanding further into women’s lifestyle. Mun Ka Young perfectly embodies the stylish and on-the-go Tumi woman.”
Image shows Mun Ka Young with the Mini Train Case Crossbody body.
Credit: Tumi.
