Dr Martens has launched the Ambassador Leather collection, featuring premium tumbled leather for a softer, more comfortable fit from the first wear.

The Ambassador Leather collection retains the brand's iconic style while offering improved comfort and durability without the usual break-in period.

The redesigned Dr Martens store in Oxford Circus, London, showcases the new direction with displays highlighting the collection's softness and texture. This marks a new era for the brand, blending timeless appeal with modern expectations.

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