Ferragamo returns to Florence for new campaign - leatherbiz: Leading n Leatherbiz

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Ferragamo returns to Florence for new campaign

31/07/2024
Ferragamo returns to Florence for new campaign
Italian leathergoods brand Ferragamo has returned to its hometown of Florence for its latest campaign, shot around the city, including the Palazzo Spini Feroni, the 13th century building that Salvatore Ferragamo transformed into the brand’s headquarters in the 1930s.

Creative director Maximilian Davis said: “Ferragamo and Florence speak the same language, they share the same history, so I wanted to go back to the very beginning of the story.

“I am interested in seeing real people in Florence, and how they wear Ferragamo.” 

The campaign includes Brazilian model Raquel Zimmermann; Peter Saville, who recently oversaw the modernisation of the house’s logo; and "friends of the house" including muse Lina Zhang (pictured) and scholar and consultant Maïa Tellit Hawad.
 

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