New Ferragamo CEO plans to capture younger consumers
11/05/2022
Italian footwear and leathergoods group Salvatore Ferragamo Group has reported a 23% rise in first-quarter revenues to €289 million.
It has set out a new medium to long-term strategy, targeting younger consumers.
As part of this, it will prioritise digital, enhance the customer experience, “re-energise the brand” and “put product at the heart”.