News

New Ferragamo CEO plans to capture younger consumers

11/05/2022

Italian footwear and leathergoods group Salvatore Ferragamo Group has reported a 23% rise in first-quarter revenues to €289 million.

It has set out a new medium to long-term strategy, targeting younger consumers.

As part of this, it will prioritise digital, enhance the customer experience, “re-energise the brand” and “put product at the heart”.

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