Campaign aims to push consumers towards repair services
Alliance France Cuir recently began an online campaign to help consumers learn how best to look after leather shoes and accessories, and to learn more about the services available from repair shops.
It worked with bodies representing shoe and bag repair services providers across France to put the new campaign together. Alliance France Cuir said information from the consumer attitude survey it carried out last year made it confident the campaign on repairability would strike a chord with consumers.
In the survey, 86% of respondents said they already knew that finished products made from leather have high levels of repairability. However, 48% of consumers said they never take their shoes to a cobbler to be repaired.
With regard to leathergoods, 67% of respondents said they never take these products to be repaired.
