Polène launches Seoul flagship store
Polène, a French leather goods brand, has expanded its global footprint by opening a new flagship store in Seoul, South Korea, WWD reported.
This follows a recent opening at Paris' Le Bon Marché and precedes future launches in London, Paris, and Hamburg.
The new store, situated in the Sinsa-dong fashion district, showcases Polène’s minimalist aesthetic and Seoul's status as a fashion capital. Designed by local firm WGNB, the store features unique elements such as gingko wood seating and a ceramic table mimicking leather texture.
Antoine Mothay, co-founder and CEO, noted that this expansion has been in the pipeline for some time. He praised Seoul's strong taste for modern design and quality, highlighting the city's appreciation for modernity.
Polène aims to open stores in 20 to 25 cities globally, focusing on providing a comprehensive brand experience beyond just retail. The Seoul store’s second floor features "Photobloom," an interactive space where visitors can take photos surrounded by large leather flowers.
