Ecco rebrands At.Kollektive to Ecco.Kollektive
17/05/2024
Ecco.Kollektive is set to debut its fifth season at Men’s Week in Paris on June 20, showcasing a collection that includes accessories, footwear, and ready-to-wear pieces. This season's collection will feature the innovative works of British menswear designer Craig Green, the creative duo Christa Bösch and Cosima Gadient behind Berlin-based womenswear line Ottolinger, and French menswear designer Louis Gabriel Nouchi.
Panos Mytaros, CEO of Ecco, stated that the rebranding reflects the program's maturation and underscores a strategic move to strengthen the association with the Ecco brand.
Ecco.Kollektive is an initiative aimed at redefining luxury fashion, interiors, and homeware by fostering innovative collaborations between manufacturers, designers, and customers. It supports creative exchange through access to advanced leather tanning facilities, allowing designers to explore new possibilities. Each curated collection features key pieces crafted from high-quality materials.