Leathergoods bolster Lanvin performance
The Lanvin Group experienced a year-on-year growth of 1% despite facing a transitional phase.
The year saw the establishment of the leather goods and accessories department and Lanvin Lab, with the first Lanvin Lab capsule, in collaboration with Grammy winning artist Future, successfully launched in Q4. This move helped the brand to perform better in the second half of the year and it is expected to continue bringing positive impacts in 2024.
Although the brand faced a decrease in revenue by 11% in the first half of the year, it managed to end the year down only 7%.
The Group focused on improving its retail network and expanding its e-commerce footprint. Successful product launches and marketing campaigns generated brand recognition and helped to maintain revenue in spite of a challenging market.
image - Lanvin X Future leather hood
