Poor Q3 results for VF corp

08/02/2024

VF Corporation, the parent company of popular outdoor lifestyle brands such as The North Face, Vans, Timberland, and others, reported a 16% decline in Q3 revenues, amounting to $3.0 billion for the three-month period that ended on December 31, 2023.

The decline was attributed to a shift in the timing of wholesale deliveries, which particularly affected The North Face and the EMEA region.

In the third quarter, The North Face saw a 10 percent decrease (11 percent decrease on a constant currency basis) in revenue, totalling $1.19 billion. However, in the nine-month year-to-date period, they had a 4 percent increase (3 percent increase on a constant currency basis) in revenue, amounting to $2.86 million. 

Vans experienced a 28 percent decrease (29 percent decrease on a constant currency basis) in revenue in Q3, which included intentional measures to adjust inventory levels in the wholesale channel.

The Timberland business suffered a 21 percent decrease (22 percent decrease on a constant currency basis) in revenue in Q3, amounting to $473.0 million. 

In fiscal Q3, Dickies saw a 16 percent drop (17 percent drop on a constant currency basis) in revenue, totalling $147.9 million.

The company's CEO, Bracken Darrell, sounded the alarm in the second quarter, where revenues were down just 2%, but the decline accelerated in Q3. Despite this, adjusted gross margin increased by 40 basis points YoY and loss per share amounted to 11 cents in Q3.