New brand identity for Stahl
Chemicals group Stahl has launched a new visual brand identity that "aligns with Stahl's purpose and strategic direction to meet the evolving needs of its customers and markets".
The rebranding follows the recent acquisition of Stahl Packaging Coatings and the launch of its new purpose: "Touching lives, for a better world."
Maarten Heijbroek, CEO of Stahl said: "Launching our new visual brand identity is an important milestone in our strategic journey. Building on our proud heritage, it offers a visual representation of our vision for the future, capturing our commitment to leading innovation and sustainability and supporting the changing needs of our customers and markets.
“This will ensure that the world sees Stahl as it is today: a purpose-driven business built on three distinct pillars – Leather, Performance Coatings and Packaging Coatings – and a company leading in sustainable, high-value-added solutions. Meanwhile, our products continue to be touched by consumers far and wide, as they are applied to essential everyday materials in countless industries and markets. With our dynamic new look and feel, we can now tell our story in a way that resonates with our stakeholders around the world.”
