Leather UK launches guide for ethically-minded Gen Z - leatherbiz: Lea Leatherbiz

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Leather UK launches guide for ethically-minded Gen Z

25/09/2023
Industry association Leather UK has launched A Guide To Buying Leather - an online resource to help Gen Z (those born between 1990s and early 2010s) make informed decisions about leather and its alternatives. 

The guide is designed to empower young shoppers with the facts to cut through marketing terms and navigate the minefield of misinformation about leather.

Dr Kerry Senior, director at Leather UK, said: "Gen Z cares deeply about making ethical purchases but gets understandably misled by unsubstantiated marketing claims. We encourage shoppers to investigate clothes, footwear and accessories by looking closely at the composition label which by law must list what exactly something is made of! It’s time to debunk the hype around vegan and faux leathers to show that high quality real leather, when cared for, is often the more sustainable choice."
 

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