Fossil move forward with next generation rebrand
US leathergoods brand Fossil has rebranded to connect with the next generation of consumers. The overhaul includes a modernised brand image, premium materials and signature design elements across all categories. The "Made for This" campaign celebrates Fossil's heritage and captures the "journey of life and joy in the candid moments".
Commenting on the rebrand, Lisa Pillette, chief marketing officer at Fossil Group, said in a statement: “Each way in which Fossil is a part of someone’s life – crafting leather goods that get better with age, the intention behind a watch’s intricate details, the methods in which we connect with our audience – is similarly defined by the time and care taken to create lasting products to be alongside them.”
The rebranding also includes a global rollout with launch events, content series, influencer partnerships and refresh of owned brand channels.
