Festival tie-up for Mulberry in China
For the second year running, Chinese film and television star Zhu Zhu has worked with leathergoods brand Mulberry on a special campaign for the Qixi Festival, which falls on August 22 this year.
Qixi is a traditional festival celebrating romantic love and is the Chinese equivalent of St Valentine’s Day.
For the special campaign, Mulberry is showcasing what it describes as some of its most-loved bag styles, including its Bayswater bag, which it is making available in a new shade of leather called powder rose.