Get the Facts – a new initiative launched by Leather Naturally
The recent ‘greenwashing’ backlash has made it clear that consumers need clear information about the products and materials they buy.
Understanding this, Leather Naturally has developed a ‘Get the Facts’ icon, created for brands, makers, retailers, and anyone who wants to provide access to straightforward, easy to understand information about leather.
Available as a simple graphic link for online use or a QR-code enabled icon that can be featured at Point of Sale in retail, in product brochures or magazines, even in training guides, it takes the user direct to the fact sheet section of the LN website, where they will find information they need in English, German, Italian, Dutch, Spanish and Portuguese.
Leather Naturally Communications lead, Claudia Spahr said: “We have seen an increased demand for fast-to-find facts and our new icon provides instant access to what we know is the most frequently searched information, as well the wider content of the Leather Naturally website, including our comprehensive Modern Leather Making Guide, which is also proving an invaluable training resource for brands and retailers.”
The ‘Get the Facts’-Icon is available, free to use for all. Interested parties can register for more information about its use here
