Skills promotion role for Fendi CEO
The chief executive of luxury leathergoods brand Fendi, Serge Brunschwig, has been chosen by Altagamma, the organisation that promotes luxury brands from Italy, to oversee a series of projects related to people and talent.
Altagamma president, Matteo Lunelli, said manufacturing talent and expertise are “the cornerstone of Italian creative excellence”. He said this heritage has to be safeguarded and passed down to future generations and that member companies would achieve this by inspiring young people and creating dedicated training programmes.
He said Serge Brunschwig had always displayed “a keen awareness of these issues and great insight into the challenges involved”. He expressed confidence that the Fendi chief executive would devote a lot of time to this task and advocate strongly for the sector, raising awareness among families and in schools of the opportunities available.
In his own comments about the appointment, Mr Brunschwig said: “We want to promote craftsmanship jobs in the luxury sector and show new generations that these represent a genuine career opportunity. The Italian ateliers that work with us are the driving force of Italian-made excellence and we are proud to train and empower new artisans who will help safeguard Italian savoir-faire.”
