Google search results for 350 luxury brands were anlysed by executive travel site Compare My Jet and Louis Vuitton comes out head and shoulders above the rest.

Online search results are a barometer of consumer sentiment towards brands or products in general.

Geographically Vuitton leads in 81 countries of the 195 countries analysed with an average figure of 11.1 million searches per month. The chasing pack is comprised of Lamborghini and Mercedes-Benz, ahead of Michael Kors, Loewe, Gucci, Balenciaga, Porsche, Chanel and Dior.

In Europe, Vuitton tops the list in 29 countries, while Michael Kors leads in just three, and Mercedes-Benz and Hermes in two.

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