Digital ID goes into bags in Mulberry Exchange collection
Leathergoods brand Mulberry has announced a new project to add digital identification technology to all of the bags in its Mulberry Exchange collection, which consists of vintage, pre-loved bags.
Each bag will be connected to a digital ID powered by retail enterprise software platform EON.
Mulberry said this new programme will support its circular-economy ambitions and, specifically, a manifesto it announced in 2021 called ‘Made To Last’, under which it has committed to transforming its business to a regenerative and circular supply chain model.
It has said it wants to connect all products digitally by 2025 and adopt the “circular product data protocol” that the Sustainable Markets Initiative (SMI) announced at the end of 2021 as part of a new fashion taskforce. SMI was launched in 2020 by Charles, Prince of Wales.
Mulberry is the first of the brands taking part in the SMI fashion taskforce to present “digitised products”.
Chief executive, Thierry Andretta, and his counterpart at EON, Natasha Franck, presented a demonstration of how the digitised bags work at an event called the Global Fashion Summit in Copenhagen on June 8.
“We take great pride in creating objects that are made to last, to be loved and passed onto the next generation,” Mr Andretta said. “Through digital ID, Mulberry can offer customers increased transparency into the unique journeys of our products, deliver services such as lifetime repair, buy-back and resale, and ensure that every bag can have multiple lives.”
