The collection features a tiger stripe animal print in an orange hue that adorns its Lola and Olympia bags, as well as cashmere scarves and sneakers.

It also includes an Italian-made messenger bag and a tote bag, highlighted with a tiger print.

Shoes for women include point-toe pumps sculpted from Italian-tanned metallic leather and studded with eyelet detailing.

The campaign stars models Liu Bingbing, Liu Chunjie, Wang Xiangguo and Yang Ling and is captured by photographer Feng Li.