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Burberry targets young Chinese consumers

14/01/2020
Burberry targets young Chinese consumers

Leathergoods and luxury brand Burberry has launched a new online game called Ratberry to appeal to young consumers as part of its 2020 Chinese New Year (CNY) campaign. The game builds on the success of B Bounce, Burberry's first online game launched in October 2019. In the new game, Ratberry is the central character in a world inspired by the...

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