Beef consumption in South Korea has reached an average 13 kilos per person per year, which is more than three times the 1990 level.

The figure comes from the US Meat Export Federation (USMEF), which has now been active in the South Korean market for 30 years.

Country director there for USMEF, Jihae Yang, said in recent comments that South Korea is a pacesetter in sales of fresh food through e-commerce platforms and that this trend has accelerated greatly during the covid-19 pandemic. Options for high-quality, in-home dining, are soaring, Ms Yang said, with sales growth has been largely driven by families with children.

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