WWF adds PrimeAsia to its leather industry partners
Leather manufacturing group PrimeAsia is the latest in the industry to announce a partnership with campaign group the World Wildlife Fund (WWF).
It said this would enhance its Responsibly Raised Initiative, a programme it launched in 2020, aimed at engaging suppliers and customers in a collective effort to build an ethical supply chain. This includes promoting transparency, respect for human rights, good labour conditions, sound animal welfare standards and the protection of natural ecosystems.
WWF will bring experience in conservation efforts, technical expertise and a global network of support.
“We believe in collaborative approaches and the idea that complementary abilities have the power to drive positive changes,” said PrimeAsia chief executive, Jon Clark. “We are excited to start working with WWF and confident that this partnership will further strengthen our engagement with other stakeholders in the supply chain, highlighting the benefits of responsible and transparent practices.”
